"WeChat has over 1.24 billion monthly active users! Our Official Account allows us to create and share content with our followers and customers. We can glean insights about our competitors' promotional strategies or customer behavior quickly and effectively. Our business gets almost 100% higher lead conversion rates as compared to essential outbound marketing," said Steve Taylor, Sr. Business Analyst at IBQMI®, while justifying the choice of the social media platform.
With the official WeChat channel, IBQMI® has a great venue to share news and updates about the company. This is due to the fact that WeChat is the most popular Asian-based social media site, with most of its active users drawn from China and other Asian countries.
In China, the app has over one billion active users. It ranks as one of the five apps globally to have surpassed the one billion monthly active users. With its instant messaging, social media, and mobile payment capabilities, the app offers users a convenient way to interact, communicate, and transact.
WeChat was developed by Tencent and released in 2011. Described as the app for everything or the Super App, the platform also provides users with voice messaging, video conferencing, and file sharing features—tools that come in handy for an institution like IBQMI®.
Avagliano also expressed that their official WeChat channel would be a gateway for customers and partners on the Asian continent to ask questions and provide feedback.
"We are excited to launch this new channel and to see how it will help us build better relationships with our customers and partners," said the official WeChat personnel. They also added that they hope customers will follow them on WeChat and enjoy the content posted on the platform.
In line with the features offered at WeChat, IBQMI® plans to utilize most of them to enhance their service delivery. Among other initiatives, they have built a new payment solution based on the app where students can enroll and pay with WeChat directly. For users to enjoy this service, they must have a verified bank account to allow payment of bills, order of services, and transfer money to other users.
The digital wallet has become a popular payment platform in Asia and other regions, including Italy, the United Kingdom, and South Africa.
For easier identification, IBQMI® assures its customers and partners that their public WeChat account has already been verified. "Our online visibility, discovery, and engagement on our Chinese Website have all improved as a result of this verification.
We can now build a strong online presence and reputation in order to promote our international brand in China better," said Avagliano.
For more information, visit www.ibqmi.cn